Scholastic
"From the Best-Selling Author of The Day My Butt Went Psycho..." 'nuff said.
In researching about the types of books boys like to read I came up with a short list of elements that, when included, would increase a reader's interest. Most of the things writers are taught have to do with craft elements – subtext, metaphor, desire lines, character development, plotting and pacing, etc – which may make for fine literature but aren't the sort of things boys care about when they want to read.
Want to read.
See, for me the battle for the mind of boy readers is getting them to want to read and worrying about content and context much later. And if getting them to the point where they want to read means giving them a longer leash on junk reading, so be it. In fact, where curricula moves students from reading for fun toward reading for meaning at around the fourth grade I think the goal posts should be moved and those concepts introduced in the second half of sixth grade. Let them read for fun for a few more years and I think you'll have a larger group of stronger readers among the student body. Boys and girls could continue to read whatever interested them, none of the books currently taught would be abandoned, all I'm suggesting is a couple extra years to let boys get a better footing with reading and toward wanting to read.
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Of these, Just Disgusting is my favorite, mostly because it seems the most chaotic. It opens with a list of "101 Really Disgusting Things" many of which will be featured in the book, though some are just there for the extreme gross-out factor. You put two or more boys in a room and ask them to come up with a list of things they find disgusting and this would be pretty close. And this is the charm (?) and brilliance (!) of what Griffiths is about, because he seems to be able to access those moments when boys are totally unguarded and uncensored. Most adults would agree that many of the things on the list are, truly, disgusting, but the difference between adults and kids is that we no longer talk about such things, but not kids. For the middle school reader much of this is still fresh territory and a valuable currency during recess and on the playground.
Sometimes the stories drag, but only because they follow the beating-a-dead-horse rule of schoolyard storytelling. The internal editor in my adult head was thinking of all sorts of ways to shorten the Choose-Your-Own-Adventure parody of "Cake of Doom" or the annoying sibling story "Shut Up!" but to do so would remove their authenticity. In precisely the same way that adults quickly tie of the way children will drag out something they find amusing, these stories seem almost designed to serve as adult repellent.
Coupled with these stories are the spot illustrations that are all over the margins and threaten to crowd out the text, or at least overshadow it. In the same way that MAD magazine includes the "marginal" art of Sergio Aragones, the Just books include short comic strips, illustrations of key points in the text, flipbooks in the corners, and in the case of "Two Brown Blobs" a full comic representation of a story set in a bathtub (use your imagination about those blobs, and you'll be right). Even the page numbers have a bit of story running through them as they are surrounded by a duck who goes through some pretty unusual and, yes, disgusting tribulations of his own. All this visual anarchy might seem a distraction, but it's the sort of distraction that gives the weaker reader a chance to pause without putting the book down, which encourages them further to keep reading.
Other books in the series speak for themselves: Just Annoying, Just Joking, Just Shocking, Just Crazy, Just Wacky, Just Stupid, all featuring tales of Andy, his sister Jen, their parents, and Andy's friend Danny who is nowhere near as smart as Andy. And Andy is pretty smart, Andy Griffith that is. He knows the territory and he knows how to mine it. Author of The Cat on the Mat Is Flat in addition to The Day My Butt Went Psycho and other series, Griffiths is the perfect go-to author for boys who have graduated from Captain Underpants and don't mind a little more story than picture in their diets...
If the adults are willing to let them read for pleasure.